KEVIN DURANT

THE CUPCAKE HAT

BRIEF

Illustration / Graphic Design / Production

Kevin’s team came to us with the idea to do a hat in celebration of the Warriors’ 2017 Finals win. When KD left OKC people started calling him a cupcake, implying he was soft for leaving. Hearing this, Kurieo put together some sketches and ideas to create a hat that would make a statement to all of the haters. We took the negative and leaned in—utilizing it in our plan, we designed a cupcake. And we thought, what’s better than a cherry on top? A championship ring.

This hat broke the internet and was talked about in every news and sports publication. It was highlighted on Twitter as the #1 trending topic. ESPN contacted us about the process of making the cupcake hat and ran our video during the opening segment of the highly-anticipated Warriors vs. OKC game.

LET’S WORK TOGETHER