All Star Voting:
Lockers

Challenge
For 2022 NBA All-Star Voting, the Golden State Warriors led their Dub The Vote campaign to get fans to vote for their favorite Warrior players they wanted to see in the game hosted in Cleveland, OH. 

Approach
To encourage fans to vote for Warriors players to participate in the 2022 NBA All-Star game, Kurieo designed and curated custom vinyl-wrapped lockers to gift to five special celebrity Warrior ambassadors. The ambassadors showcased the unboxing of their specialty lockers and highlighted the items to generate attention for voting. The kits and their social presence were effective, as three out of four players garnered more than enough votes and played in the All-Star game.

Results
The kits were well received by the five celebrity influencers, showing them off to more than 5M followers.