Nike:
KD “Cupcake” Hat

Production
Fulfillment

Kevin Durant’s team came to us with the idea to do a hat in celebration of the Warriors’ 2017 Finals win. When KD left the Oklahoma City Thunder people started calling him a cupcake, implying he was soft for leaving. Hearing this, Kurieo put together some sketches and ideas to create a hat that would make a statement to all of the haters. We took the negative and leaned in—utilizing it in our plan, we designed a cupcake. And we thought, what’s better than a cherry on top? A championship ring.

© Kurieo 2020
All Rights Reserved

© Kurieo 2020
All Rights Reserved