Social Media Strategy & Creative
Media / Video Content
Sequoia Capital is a Silicon Valley giant. For nearly 50 years, they have funded countless startups, many of which have become the legendary companies that shape our world. With companies like PayPal, DropBox, Apple, and LinkedIn in their portfolio, Sequoia is a leader among VC firms, proving to be an exceptional partner from Idea to IPO, and beyond.
Kurieo was brought in to help Sequoia revamp their social media channels in an effort to connect more deeply with their audience. We created a brand new social media style guide, designed numerous high performing campaigns, and have introduced high-quality, engaging video to their social presence. We were able to meet their engagement goals within half of their expected timeline.
Kurieo built an extensive style guide, creating guidelines for voice, branding, photography usage, and social strategy. This guide was implemented into Sequoia’s official branding guide. Additionally, we utilized the new social media branding to create assets that catered to Sequoia’s initiatives and helped them reach their social media goals.
The Founder Flashback is a look back at how Sequoia’s founders and their companies have grown and evolved since first partnering with Sequoia. Kurieo works closely with Sequoia to create assets for the campaign, which is posted on all of their social media accounts.
Re:store Grand Opening Video
Kurieo has helped implement video as a regular part of Sequoia’s online branding. This started with the launch of one of their founders’ stores, Re:store. Re:store is a shop in San Francisco that brings online brands to life, creating a community for discovery and connection, IRL.