Social Media / Campaign Strategy
To celebrate International Women’s Day 2020, Kurieo worked closely with Sequoia to design and produce a campaign to prominently feature Sequoia’s female founders. Our goals were centered on uplifting female founders’ voices, and to inspire women across the globe to see themselves as future founders. With that in mind, we created a stunning post featuring four founders, titled “Words of Wisdom for Future Founders”, in which current founders offer sage advice. The campaign went live on Instagram, LinkedIn, and Twitter, with the content adjusted to optimize each platform.