Student Success Agency:
Seeding Kits

Challenge
The Student Success Agency manages a digital support platform designed to enhance student success, powered by human connection. As part of their efforts to expand into more schools, they wanted a way to reach extremely busy superintendents across the country.     

Approach
To grab the attention of their intended audience, we curated specialty kits to send to a select number of superintendents in the U.S. whose districts we believed would highly benefit from utilizing SSA’s services. Working closely with the SSA team, we spent a lot of time understanding what matters most to superintendents, especially after a tumultuous school year. We crafted kits with specially designed products to enhance community among staff, and remind them how important they are to the next generation of students. We included a roadmap detailing how and why Student Success Agency would increase graduation rates, support students’ emotional and mental well-being, and how to implement Student Success Agency’s services in their school