In June 2020, Starbucks designed a t-shirt to symbolize unity with the Black community and the strength of standing together in the face of injustice. To get a shirt in the hands of every employee in North America, Starbucks would have to make their largest order in history. Because we consistently produce large orders in a short timeframe, they reached out to us for this important project.
Approach & Outcome
Kurieo produced 250,000 t-shirts which were shipped to 10k locations, and we did it all in under 25 days — nearly a week ahead of schedule. At the time, this was the largest and most intricate project of its kind for both Kurieo and Starbucks!