We first partnered with Starbucks’ Black Partner Network (BPN) to design and create a logo emblematic of their values, bond, and Starbucks pride.
Approach & Outcome
We created pins, mugs, and t-shirts utilizing the logo, which were given to all BPN members. The team loved the logo and products so much they asked us back for another project to create their Keep It Brewing t-shirts, which were used internally for a rebranding campaign. The graphic on the shirts symbolizes the need for sparking and continuing conversation around the Africa diaspora. We’ve continued to work with the BPN, producing more items and creating a web store to host the sale of their items to partners and customers.