Target Open House:
Adding Up to Zero

Challenge
Located in San Francisco, Adding Up to Zero at Target Open House is a hands-on experience designed to help make a zero waste lifestyle accessible to all.They focus on zero-waste-related products, services, and experiences and how they can inspire and enable the behavior changes that lead to a sustainable lifestyle. Wanting to bring more awareness to sustainability, Target reached out to Kurieo to promote the interactive space.

Approach
To promote Adding Up to Zero at Target Open House, we wanted to bring the viewer in, so they can learn and experience it as if they were there. Through video and photography we used a combination of angles and movements to highlight the different zones in Open House.