United at Twin Rivers Elementary School

Client
Dick’s Sporting Goods Foundation


Work Involved

Brand Identity
Graphic Design
Experiential Design

 

Challenge
Dick’s Sporting Goods Foundation and McKeesport Area School District wanted a full rebrand of Twin Rivers Elementary School, including a makeover of their digital presence and the school itself.

Approach
Kurieo was very thoughtful and methodical in our approach because rebranding a school is not just for our client, but for the students who walk the halls every day, the staff, and the surrounding community. This project had to be inspiring, reflective of the community, and stand the test of time. A big order we were excited to take on. We focused on the emotional aspects DSGF wanted to invoke, and translated that into visuals, taglines, a mascot, and even a school motto. To ensure the physical design in the school felt true to the community, we collaborated with local artist, Trenita Finney, to create pieces reflective of the students and their town.