Tokyo 2020
Olympics Kits

Challenge
In our partnership with Wasserman, a sports, music, and culture agency, they asked us to curate specialty kits for 25 of their female athletes who were competing in the 2020 Tokyo Olympics. Their goal was to help support their athletes during a particularly isolating Olympics games, letting them know that although they might not have fans in the stands, Wasserman is always with them.      

Approach
Kurieo designed the packaging and curated the gifts especially for Wasserman’s world-renowned athletes like Megan Rapinoe and Simone Manuel. We included items the athletes would find useful and help them prepare and relax for the big day, including a fanny pack, a set of face masks, a portable hand held fan, a non-contact thermometer, and a Hydro Flask.  

Results
Each of the 25 athletes received their kits before they left for Tokyo to compete in the Olympic games, and were shared on their social media to more than 13M followers.